Average Revenue Per Unit - ARPU

A measure of the revenue generated per user or unit. This measure allows for the analysis of a companies revenue generation and growth at the per unit level, which can identify which products are high or low revenue-generators.

This measure is most often used in the telecommunications sector to survey the amount of revenue generated per cell-phone user for example. The values of the measures obtained can be used as a comparison between companies, as well as internally to improve lagging product lines.