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Boomernomics An investing strategy that involves buying equities directly related to the spending behavior of baby boomers (people born between 1946 and 1964). Areas such as biotech (youthful appearance), health care (longer life), and luxury cars (stylish rides) are sectors that stand to benefit from this age group. People using the boomernomics investing strategy invest in non-traditional companies that offer products such as motor homes or dentures, which are geared toward aging or retiring consumers.
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